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Looking For A New Mattress?
Don't Get Ripped Off
Discover What’s Actually Inside the Mattress You’re Thinking About Buying… And
How to Get a Luxury $6,000 Mattress For Less Than $2,000
Or a Premium $1,200 Mattress For Less Than $400
Many people feel overwhelmed when they walk into a
mattress store. There are so many choices. The truth is,
it’s designed to be that way. And it gets even worse
when the ‘Mattress Consultant’ further bamboozles you
with terms like micro-pocket coils and alternating coil
technology.
In this article, I’m going to expose the sneaky tricks that
mattress manufactures and retail stores use to get you
to pay thousands too much. I’m going to show you the
most important things to look for in a new mattress
(including the one question you must ask). And how to
get a $6,000 mattress for less than $2,000 or a $1,200
mattress for less than $400. But first…
I Have a Confession to Make
My brother and I own 4 mattress stores in Brisbane and
the Sunshine Coast, and a mattress factory at Sumner
Park. So naturally, we’d love you to buy your mattress
from us. But more than that, we want to make sure you
get a mattress you’ll love – a genuinely high-quality
mattress that will last for years – without getting ripped
off.
You see, we meet people every day who are totally
confused about mattresses. And people who feel
disappointed (even angry) because they paid thousands
for their last mattress and it has not lasted. So we’re on
a mission to expose the industry scams. And it starts by
telling you…
What's Actually Inside the Mattress You're Thinking About Buying
The core of most mattresses is made from one of two
types of springs. The first type uses lengths of wire
formed into hour-glass shapes, connected by rows of
spiral (helical) wire and held together by a wire hoop at
the top and bottom. These are often called Bonnell
Springs. But no matter what name mattress stores use,
this traditional style of wire spring is essentially the
same. In fact, most are made by one company and
shipped in compressed form to mattress companies all
around the world.
The second type of spring is called a Pocket Spring. This
is where each spring is wrapped in a thin layer of fabric
and moves independently to minimize partner
disturbance. Pocket Spring mattresses often come with
heavier springs in the middle of the bed to give extra
support for your hips (3 zone). Don’t be fooled by sales
people who tell you 5 or 7 zones are better. This is just a
gimmick to get you to pay more for a mattress.
Likewise, don’t be fooled by people who tell you more
springs are better. The more springs a mattress has, the
smaller and thinner those springs have to be (and
potentially weaker). But I suppose when someone is
trying to sell you a $6,000 mattress, 4,000 springs
sounds better than 1,000 even if it’s not true.
Pocket Spring mattresses tend to cost a little more than
Bonnell Spring Mattresses but offer a genuine
advantage in terms of less partner disturbance.
What About Edge Support
In order to maintain support right to the edges, an extra
piece of wire can be connected to the top and bottom
hoops of a Bonnell Spring mattress and a strong foam
box can be added to a Pocket Spring Mattress.
Edge supports add genuine benefit because they allow
you to sleep or sit right on the edge of the bed without
the side collapsing. Edge supports should add around $100 to the price of a
Bonnell Spring mattress and around $200 to the price of
a Pocket Spring mattress depending if the support goes
all the way around or if it is just added to the sides.
What's on Top Of The Springs?
Most mattresses have a layer of felt directly on top of
the springs. But many manufacturers skimp by using
very thin felt or only putting felt on one side of the
springs. We use heavy grade felt that provides a solid
base for comfort layers.
On top of the felt you’ll find a variety of comfort layers
– usually a combination of foam or latex and sometimes
other natural materials like wool. This is by far the most
expensive part of a mattress and the reason luxury
mattresses cost more. But don’t be fooled. No matter
what type of foam or latex (or what fancy name a
manufacturer gives their comfort layers), it should
never add thousands to the price of a mattress.
The Truth About Different Foams
Listen carefully because this is one of the most
important things you need to know when choosing a
mattress. The type of foam used in a mattress will not
only affect its feel, it will significantly affect the
longevity of the mattress.
Foams are measured in two ways. Firstly there is the
feel- hard or soft. Then there is the density – high or low.
The feel is what makes one mattress appear plush and
another firm. The density is what makes one foam last
longer than another. You can get a soft mattress in low
or high density. Density does not affect the feel. But it
will make a big difference to how long your mattress
will last. Density is what costs the money. So before
you buy a mattress, be sure to ask about the density of
the foams inside.
The first layer (on top of the felt) is usually the lowest
density (20-25kg/m2 is usually fine for this layer). But
many manufacturers continue to use low density
(20kg/m2 or lower) for the top comfort layer. While
you won’t notice this when you first feel your new
mattress, it will become obvious as the foam breaks
down and you end up sleeping in a hollow (sometimes
as quickly as just a few months).
What About Memory and Gel Foams?
Memory foam is a term used to describe foams that have
a slow ‘bounce’. In other words, once depressed, they
take a few seconds to regain their original shape. Gel
foam is a term used to describe foam that is infused with
a special gel substance. Both memory and gel foams feel
similar to touch. But because some people complain
memory foams are hot to sleep on (due to the fact you
tend to sink into the foam more), the addition of gel
particles encourages air flow and a cooler sleeping
surface. Although used as a marketing gimmick by
many manufacturers, we do see some benefit in using
gel infused memory foam if you tend to feel hot when
you sleep.
What About Latex?
Unlike memory foam that has a slow ‘bounce’ latex
returns to its original shape very quickly. This doesn’t
mean latex feels hard to sleep on. Quite the contrary,
latex has quite a plush feel. But unlike memory foam
which causes you to sink into the bed, latex supports
you on the surface
What's About Pillow Top?
The term pillow top refers to the extra comfort layers
usually only on one side of the mattress. This provides
an extra soft sleeping surface for those who like a plush
feel. Once again, the most important thing is what is
inside the pillow top – namely, the density of foam. A
low density foam may feel luxurious at first, but as it
breaks down you may feel like you are sleeping in a
hollow.
What about Non-Flip Mattresses?
In some ways, this is another industry gimmick. The
fact that most people don’t like to flip their mattress
each month has lead manufacturers to say things like
‘non-flip technology’. What this really means is that the
mattress only has comfort layers on one side. So in a
way, this has enabled manufacturers to save money on
manufacturing while charging more. A mattress that
can be flipped will generally last twice as long as a
single side mattress (provided you do actually flip it).
What About The Plush Top?
Some people like the look and feel of the ‘cloud-like’
comfort layers incorporated into the quilting of some
mattresses. The problem is, this layer usually flattens
quickly. Some salespeople say, “Your mattress will
settle and mould to your body shape over time.” The
truth is, the fluffy quilting is simply getting flat. We
advise against plush quilting because if you like the
plush feel, you will soon be disappointed as the quilting
flattens. If you do like a particularly soft surface layer,
we recommend inserting a thin layer of high density
memory foam in the quilting.
What About Mattresses That Cost $3000, $5000 and Even $10,000?
As you now know, the internal components of most
mattresses are pretty much the same. And the most
important part is the comfort layers (i.e. the
density\quality of the foam). But no matter what fancy
names are given to a mattress or it’s components –
including terms relating to the type or number or
springs – if you’re paying $6,000 for a mattress, we
think you are being ripped off.
Summary and Special Offer
Want to get a $6,000 mattress for $2,000? Our Luxury
Heaven mattress is equivalent or better than most big
brand $6,000 mattresses and includes a dual spring
system with pocket coils, full foam box support on all
sides, extra-thick felt padding, and 5cm of natural latex
and premium quality quilting.
If you prefer a cheaper mattress, our sensor comfort
mattress is equivalent or better than most big-brand
$1,200 mattresses and includes Bonnell Springs, firm
side supports on all sides, extra thick felt padding and a
generous amount of high density foam.
For more information and personal assistance from a
Factory Trained Mattress Specialist, vist our showroom
at C1, 10 Compton Road, Underwood, click onto our
website www.simplybeds.com.au or call 34163368.
Month Special: Mention this article and receive a FREE
‘Water Proof’ Mattress Protector valued at $94 with
Luxury Heaven mattress.
For more information and personal assistance
from a Factory Trained Mattress Specialist, visit
one of our showrooms at Sumner Park, Lawnton, Underwood and Kunda Park.